South Aussie icon goes Krispy Kreme - Showcase SA

South Aussie icon goes Krispy Kreme

Krispy Kreme SA Violet Crumble 12 pack

Krispy Kreme Doughnuts has embraced a South Australian icon for a new product range launching across OTR stores today.

The iconic Violet Crumble is the star of the new range, which will be sold in four packs at Krispy Creme as Violet Crumble Shatter and Violet Crumble Kreme at over 150 OTR stores across South Australia.

OTR’s other retail brands will jump on board the Violet Crumble love fest with other unique products – its C-Coffee outlets will offer Violet Crumble Hot Chocolate and Violet Crumble Mocha Latte, while Moe’s will sell Moe’s Violet Crumble Shakes.

“We’re always innovating and creating new products to give our customers new ways of experiencing and enjoying Krispy Kreme doughnuts,” says Mark Higginbottom, SA general manager of Krispy Kreme.

“Our team has been working closely with Robern Menz over the past few months on developing and refining the products ready for launch to ensure we capture what people love most about Krispy Kreme and Violet Crumble.”

Violet Crumble is a distinctly South Australian brand with Robern Menz acquiring the brand from Nestle in 2018, in turn creating 40 jobs across a 24-hour production process.

For more information on the new products, visit Krispy Kreme or find your local OTR.

OTR is a Showcase SA Platinum Member operating over 150 petrol and convenience stores across South Australia. Find out how you can become a member of South Australia’s premier business networking community here.

More from Showcase SA

Events

Flying Racecar Luncheon: Matt Pearson

Join us for an exclusive lunch featuring Matt Pearson, the visionary founder and CEO behind Airspeeder—the world’s first flying electric racing car series and Co-Founder of Fleet Space – Australia’s leading space tech company deploying nanosatellites for global connectivity, Matt is helping shape how we explore and connect with the world—and beyond. Set against the scenic backdrop of the Adelaide Hills, this is a rare opportunity to hear firsthand how South Australian innovation is propelling the future of motorsport, aviation, and space technology.

Read More »
Events

Masterclass: The Captain’s Guide to Leadership​

Join former Port Adelaide Football Club Captain and Co-Founder of Hey Diddle Wines, Tom Jonas, for an inspiring and practical masterclass on leadership & culture building. Drawing on over a decade of elite-level experience, Tom unpacks what it takes to lead diverse personalities, build trust, and elevate those around you.

Read More »
Member News

Take Back Your Time with Keepify Your Partner for Growing Family Businesses

More time with family, less time on the books — here’s how.
Running a family- or founder-led business with 5 to 25 employees is a big achievement. But as your business grows, so do your bookkeeping and payroll demands — and suddenly, you’re spending more time wrestling with spreadsheets and reconciliations than doing what you love or growing your business.

Read More »

Share this story:

Facebook
Twitter
Pinterest
LinkedIn
{"cart_token":"","hash":"","cart_data":""}