Pictured (left to right): Matthew Cooper, Sonya Wiser, Alice Pennington, Andrew Williams, and Peter Branson
Showcase SA loves sharing the success of our Members, and it’s even more exciting when it’s celebrating two Members. Paliant Design Managing Director, Alice Pennington and Director of Horizon Commercial Finance, Peter Branson have collaborated to create a new logo for Horizon Commercial.
Alice met Peter at Showcase SA’s recent Networking Drinks at Hotel Indigo Adelaide Markets Rooftop Bar. In the process of reviewing Horizon Commercial Finance’s material, Peter organised a meeting to discuss branding further with Alice. This second meeting allowed Alice and Peter to discuss in depth how Paliant Design could assist Horizon Commercial with branding and allowed Alice to achieve a succinct understanding of their expectations and desired outcomes.
Collaborating with Peter, Alice formulated a detailed brief that allowed the designers to dive deeper getting to know his business, brand, target market, audience and competitors. Alice and her team begun with the logo design, producing concepts and proofs for Peter, along with other supporting collateral such as a business card, letterhead and email signature.
Paliant Design worked closely with Peter, reviewing their designs to ultimately achieve their final logo. Alice and the team at Paliant Design loved working with Peter and seeing the Horizon Commercial Finance brand transform and evolve during the process!
Showcase SA celebrates this collaboration and congratulates both Paliant Design and Horizon Commercial Finance on the stunning new logo.