In the next step for re-established Brand SA, a new board of leading South Australian identities has been appointed to support the mission to raise the profile of South Australia.
The Brand SA Board will be led by chair Jane Jeffreys, who runs her own national consulting firm and has more than 30 years’ experience at iconic local organisations including the Adelaide Convention Centre and Port Adelaide Football Club.
Other born-and-bred members with strong local ties include:
- Callum Hann – acclaimed chef, owner of city restaurant Eleven, and director of Sprout and Dietary Hawk.
- Rebecca Morse – award-winning journalist, news and SAFM radio presenter.
- Franklin dos Santos – CEO of Foodland Supermarkets Australia.
- Jade Torres – Director of Pwerle Aboriginal Art Gallery, and proud Alyawarre woman and artist.
- George Georgiadis – Co-Founder of Never Never Distilling Co.
The new board members are widely recognised advocates for South Australia and will bring individual knowledge, skills and industry expertise to help support local businesses grow. They have diverse backgrounds in food and beverage, tourism, arts, media, retail and entrepreneurship – and are all committed to building SA’s global reputation and championing our products, produce, services and experiences.
In its revitalised format, Brand SA is a dedicated agency within the Department of Trade and Investment, focussed on promoting South Australia to the world.
Brand SA are custodians of the State Brand, which about 8000 businesses are registered to use and will develop a consistent brand narrative which can be embraced by government and industry alike.
While it will not be member-based, Brand SA will partner with industry to continue to deliver valuable programs and initiatives that help deliver to Brand SA’s strategic objectives and benefit the South Australian business community.
Brand SA acknowledges the efforts of organisations, like Showcase SA, which have continued to shine a light on our great state for the past four years.
The re-established Brand SA is already having an impact with its ‘Spend Your Support’ campaign launched to help River Murray businesses in need and encourage South Australians to buy directly from flood-affected communities.
South Australian businesses can register to use the State Brand free of charge.
Brand SA Board Members (L-R) George Georgiadis, Franklin dos Santos, Jane Jeffreys, Callum Hann, Rebecca Morse. Inset Jade Torres
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Article and images supplied by Department for Trade and Investment.