On February 10th, Showcase South Australia held an insightful Professional Development & Training session presented by Binh Nguyen, CEO of Market Ease on Marketing Psychology: Understanding The Laws Of Human Behaviour. We all like to think that we are rational decision makers, but in reality, most of us make decisions with our subconscious mind. Nguyen discussed how understanding the underlying principles that govern the way we act and the decisions that we make can significantly improve your business and marketing. It can help you craft compelling products and engaging advertising that have a much higher impact. Thank you to the team at MOD. Museum for your hospitality.
Photos by Matthew Kroker.