Discover what Showcase SA membership offers

On Sunday 16 May and Monday 17 May 2021, Showcase SA will be hosting the Support SA Wine Expo.

The South Australian wine industry has had it tough in the recent years, with devastating bushfires in late 2019, national and international tourism halted in 2020 and continuing trade disputes in 2021. With these unforeseen events, wineries are finding themselves with excess stock and fewer avenues to sell it.

If you love wine and love supporting South Australian businesses, come along to try over 200 different wines from over 50 local wineries. If you represent a winery, come along to showcase your wines to over 800 attendees. 

Limited exhibitor opportunities and tickets are now available – see details below.


Showcase SA’s Support SA Wine Expo is your next opportunity, as a local owner, investor or company representative of a South Australian winery to showcase your brand to key stakeholders including hospitality venues, bottle shop owners, a wide range of industry affiliates and end consumers.

Sunday 16 may - general public day (b2c)
12:00pm - 6:00pm

Sunday's event will see the end consumer, the general public come through the expo doors. The end consumer can be hard to reach unless they're knocking on your cellar door. So Sunday's event offers you the opportunity to get their attention and speak with them one on one to educate them about your wines and sell it by the case load!

monday 17 may - corporate industry day (b2b)
12:00PM - 6:00PM

Monday's event is all about B2B sales. Expose your brand and products to the executives and decision makers of the food & wine and restaurants & catering industries. This day is about business development, expanding your distribution channels and creating new opportunities through showcasing your wines and networking with the right people.


Do you love wine? Do you love supporting South Australian businesses? If you answered yes to both of those questions, then the Support South Australia Wine Expo is just the event for you!

The event has been split over two days, please read below for more information on which day is the correct one for you to attend

sunday 16 may - general public day
12:00pm - 3:00pm & 3:00pm - 6:00pm

Struggling to find the time to go and visit the cellar door of all your favourite wineries? Well we're bringing over 50 of them, from all regions in SA, to the one place at the Support SA Wine Expo. You don't even have to leave the CBD! Come along to taste over 200 different wines, hear from the wineries themselves and enjoy our special expo prices.

monday 17 may - corporate industry day
12:00PM - 3:00PM & 3:00PM - 6:00PM

This day is for you if you are a business owner or hospitality professional looking to establish new relationships and grow your network in the local wine industry. Come along to meet and network with 50+ South Australian wineries, fellow industry professionals, key stakeholders at our corporate industry day and enjoy special event prices. Please note you must have a registered ABN to attend this day.


There are more ways for you to get involved with the Support SA Wine Expo. Please download the sponsorship pack to see what options there are for getting involved.

If you are interested in collaborating, please fill out the form below and we will be in contact with you.