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Photos: Industry Briefing with Belinda Heggen

How to engage the media to build and protect your brand

The world has never been noisier; everyone is speaking (often loudly!) on a growing number of media platforms, but not all of us are listening. It’s never been more critical to be able to cut-through the ‘white noise’ and be heard. 

At this briefing, members were lucky to learn from Founder of FLUENT Media, Belinda Heggen, about how to successfully leverage the power of the media to build their brand and connect, meaningfully, with the people who matter most to them and their organisation.