Fuller launches South Australia's New State of Mind - Showcase SA

Fuller launches South Australia’s New State of Mind

Fuller Brand Communication has launched a national integrated campaign positioning South Australia as A New State of Mind for The State Government’s Department of the Premier and Cabinet. 

A New State of Mind is designed to provide an understanding of what SA has to offer, drive consideration as a place to live and, in time, attract young global talent to make the move and call our state home. 

As well as developing the visual identity, messaging and strategy, Fuller produced a campaign film, captured the stories of inspirational South Australians, developed a website, designed ads, and will be undertaking PR and social media management. 

Read more about Fuller’s campaign here. 

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Article and Images supplied by Fuller Brand Communication.

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