Black Friday is right around the corner serving as the ultimate invitation for shoppers to dive into retail therapy. Get the most exclusive shopping experience with 16 hours of non-stop trading in Rundle Mall with the biggest and best range of deals.
Rundle Mall’s 2022 Black Friday campaign, ‘South Australia’s biggest Black Friday Weekend,’ received recognition at the Shopping Centre Council of Australia Marketing Awards as the winner of the ‘Compelling Experiences’ category.
The campaign generated an impressive 13.5-to-1 return on investment which saw a significant increase in the Precinct’s sales, foot traffic, market share, and average transaction value.
What to expect this weekend in Rundle Mall
This Black Friday Weekend, the city will become a magnet, attracting shoppers ready for a weekend of retail shopping with some of the biggest brands.
With store doors remaining open from 8:00am until midnight on Friday 24 November and from 9am to 5pm over the weekend, there is plenty of time for shoppers to take advantage of the best deals and discounts leading into the Christmas period.
*Check with individual stores for confirmed trading hours.
The Rundle Mall Concierge will return to Gawler Place, providing shoppers with:
- A complimentary bag drop service
- Transportation options, including a lift to their car or a preferred shop, courtesy of the chauffeured Black Friday Valet service.
The unparalleled shopping experience will also include a relaxing DJ and complimentary drink (up to the value of $10) at Mollydooker Wines’ Molly Van, found at the Gawler Place Canopy.
Andrew White, Rundle Mall Executive Manager, expresses his anticipation, stating, “Black Friday is simply the biggest shopping weekend of the year and retailers fully embrace the occasion. This year we look to build on the outstanding results of 2022 with hundreds of city businesses participating with massive discounts and offers across all retail categories.”
“Black Friday Weekend is about creating a vibrant atmosphere where shoppers can get a head-start on their Christmas shopping, immersing themselves in the festive spirit of the city, highlighted by the Santa Course currently on display across Rundle Mall and the wider city. Rundle Mall is the only retail precinct in South Australia set for 16 continuous hours of shopping all the way through to midnight. It’s an ideal setting for both seasoned shoppers and those looking to explore the magic of the season.”
Greg Ratsch, Acting Managing Director of the Adelaide Economic Development Agency, echoes this enthusiasm, emphasizing, “This Black Friday presents a golden opportunity for city workers to extend their day beyond the ordinary, encouraging them to make plans for an extended stay in the city for shopping, complemented by after-work dining and entertainment.
“As the city gears up to deliver exceptional shopping experiences, we foresee Black Friday not only generating additional sales for businesses but also creating valuable employment opportunities for those eager to contribute to the vibrant retail atmosphere.”
Get ready to experience one of the most memorable Black Fridays here in Rundle Mall, Rundle Street.
Check out the Experience Adelaide’s Black Friday guide to find out more information and the best tips and tricks for your visit this Black Friday.
Article and Image supplied by Adelaide Economic Development Agency.